Sell More Books! Maintaining Sales Momentum Beyond Your Launch
Season 2, Episode 55, May 19, 11:26 PM
Selling books goes far beyond launch week - but you know that, right? The challenge can be sustaining momentum and enthusiasm for your book so it continues to sell way past the first few months of its life.
It’s something I see time and time again from authors I work with - but it’s also something I’ve struggled with myself.
In this episode, I share some of my best strategies for long-term sales success — from people I’ve worked with (hello, Sunday Times bestseller) and also from authors I follow.
During it, you'll discover:
How to sustain enthusiasm and motivation for long-term book-selling
It’s something I see time and time again from authors I work with - but it’s also something I’ve struggled with myself.
In this episode, I share some of my best strategies for long-term sales success — from people I’ve worked with (hello, Sunday Times bestseller) and also from authors I follow.
During it, you'll discover:
How to sustain enthusiasm and motivation for long-term book-selling
- Practical strategies for both online and offline sales - it’s packed full of stuff you can start doing today!
- The simple way in which a bestselling author continues to successfully promote her book on Tiktok and Instagram - years after its release
- Why I believe long-term selling is challenging for authors and how you can use so much of the content you already have to keep talking about your book long after it’s released.
And LOTS more!
Selling books long-term needs a strategy - you can’t wing it or assume you’ll still have as much excitement about your book two years from now. But in order to keep sales coming in, you have to keep talking about it.
This is an episode that’s going to help you get on top of your selling game - and you’ll walk away with so many fresh ideas and strategies, you’ll be chomping at the bit to get started.
Enjoy!
Books/resources mentioned in/linked to this episode:
Selling books long-term needs a strategy - you can’t wing it or assume you’ll still have as much excitement about your book two years from now. But in order to keep sales coming in, you have to keep talking about it.
This is an episode that’s going to help you get on top of your selling game - and you’ll walk away with so many fresh ideas and strategies, you’ll be chomping at the bit to get started.
Enjoy!
Books/resources mentioned in/linked to this episode:
- Lucy Werner’s books - Hype Yourself and Brand Yourself
- More Sales Please - my conversation with sales expert Sara Dalrymple
- Dr Julie Smith on IG - for book promo inspo
Further resources from me
- My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
- Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
- Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music