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<a class="text-decoration-none" href="/posts/7976239-the-a2z-of-b2b-marketing-part-23-w-is-for-word-of-mouth-marketing"><div class="Episode-list-grid card-body pan">
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S1 Ep123: The A2Z of B2B Marketing Part 23:  W is for Word of Mouth Marketing
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Today we continue our A-Z of Business Marketing.  We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached W.  W stands for Word of Mouth Marketing.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Director of Operations of MentionMe Simon Dring, Founding Strategy Director at Sparks S...
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<span><span class="js-time" data-epochtime="1636448100" data-format="short_date">Nov 09, 2021</span></span>
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<a class="text-decoration-none" href="/posts/7971036-the-a2z-of-b2b-marketing-part-22-v-is-for-value-propositions-today-we-continue-our-a-z-of-busin"><div class="Episode-list-grid card-body pan">
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S1 Ep122: The A2Z of B2B Marketing Part 22:  V is for Value Propositions Today we continue our A-Z of Business Marketing. We&#39;re 
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Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached V.  V stands for Value Propositions.  

B2B Marketer Dave Stevens hears from three experts on the topic today:  Director of Digital Potential Hugh Griffiths, Founding Partner at The Magnus Club Teresa All...
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34m
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<span><span class="js-time" data-epochtime="1635756900" data-format="short_date">Nov 01, 2021</span></span>
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S1 Ep121: The A2Z of B2B Marketing Part 21:  U is for Understanding Your Customer
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Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached U.  

U stands for Understanding your customer.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Digital Marketing and Web Officer at GGR Group Marc Pogorzelec, Global Digital Mark...
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28m
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<span><span class="js-time" data-epochtime="1635235200" data-format="short_date">Oct 26, 2021</span></span>
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28m
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<a class="text-decoration-none" href="/posts/7962815-the-a2z-of-b2b-marketing-part-20-t-is-for-tactics"><div class="Episode-list-grid card-body pan">
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S1 Ep120: The A2Z of B2B Marketing Part 20:  T is for Tactics
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Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached T.  T stands for Tactics.  

B2B Marketer Dave Stevens hears from five experts on the topic today:  Marketing Consultant at xbim Clair Porteous, Head of Marketing at Momentum Alexandra Koenig, Head of Mar...
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43m
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<span><span class="js-time" data-epochtime="1634630400" data-format="short_date">Oct 19, 2021</span></span>
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43m
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<a class="text-decoration-none" href="/posts/7957757-119-the-a2z-of-b2b-marketing-part-19-s-is-for-strategy"><div class="Episode-list-grid card-body pan">
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S1 Ep119: 119:  The A2Z of B2B Marketing Part 19:  S is for Strategy
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Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached S.  S stands for Strategy.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Brand Strategy Lead at PwC Stefan Doering, Managing Director at Greentarget Jeff Watt, Head of Brand an...
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40m
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<span><span class="js-time" data-epochtime="1633872000" data-format="short_date">Oct 10, 2021</span></span>
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40m
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<a class="text-decoration-none" href="/posts/7953627-the-a2z-of-b2b-marketing-part-18-r-is-for-research"><div class="Episode-list-grid card-body pan">
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S1 Ep118: The A2Z of B2B Marketing Part 18:  R is for Research
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached R.  R stands for Research.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Head of Insight and Design at Zurich Insurance Sarah Fryer, Creative Strategist at BCM Agency Miriam Dra...
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28m
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<span><span class="js-time" data-epochtime="1633258800" data-format="short_date">Oct 03, 2021</span></span>
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28m
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<a class="text-decoration-none" href="/posts/7948605-the-a2z-of-b2b-marketing-part-17-q-is-for-qualifying-leads"><div class="Episode-list-grid card-body pan">
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S1 Ep117: The A2Z of B2B Marketing Part 17:  Q is for Qualifying Leads
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
The A2Z of B2B Marketing Part 17:  Q is for Qualifying LeadsToday we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Q.  Q stands for Qualifying Leads.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Director at Precept James Ealey, Hea...
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32m
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<span><span class="js-time" data-epochtime="1632578400" data-format="short_date">Sep 25, 2021</span></span>
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32m
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<a class="text-decoration-none" href="/posts/7944009-the-a2z-of-b2b-marketing-part-16-p-is-for-planning"><div class="Episode-list-grid card-body pan">
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S1 Ep116: The A2Z of B2B Marketing Part 16:  P is for Planning
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The A2Z of B2B Marketing Part 16:  P is for Planning

Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached P.  P stands for Planning.  B2B Marketer Dave Stevens hears from four experts on the topic today:  Global Chief Marketing Officer at PwC Antonia Wade,...
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48m
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<span><span class="js-time" data-epochtime="1631894400" data-format="short_date">Sep 17, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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48m
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<a class="text-decoration-none" href="/posts/7940038-the-a2z-of-b2b-marketing-part-15-o-is-for-objectives-outputs-and-outcomes"><div class="Episode-list-grid card-body pan">
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S1 Ep115: The A2Z of B2B Marketing Part 15:  O is for Objectives, Outputs, and Outcomes
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The A2Z of B2B Marketing Part 15:  O is for Objectives, Outputs, and Outcomes

Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached O.  O stands for Objectives, Outputs, and Outcomes.  

B2B Marketer Dave Stevens hears from five experts on the topic today: ...
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54m
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<span><span class="js-time" data-epochtime="1631290500" data-format="short_date">Sep 10, 2021</span></span>
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S1 Ep114: The A2Z of B2B Marketing Part 14:  N is for Networking
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Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached N.  

N stands for Networking.  B2B Marketer Dave Stevens hears from four experts on the topic today:  Head of Marketing at Circus Street Lauren Heaton, Product Marketing lead at Cirium Andrew Ainsworth, ...
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37m
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<span><span class="js-time" data-epochtime="1630684800" data-format="short_date">Sep 03, 2021</span></span>
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37m
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S1 Ep113: The A2Z of B2B Marketing Part 13:  M is for Measurement
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Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached M.  M stands for Measurement.  B2B Marketer Dave Stevens hears from four experts on the topic today:  Senior Marketing Manager at Pegasystems Mathew Kent, VP of Marketing at Global Processing Systems Sume...
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47m
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<span><span class="js-time" data-epochtime="1630080000" data-format="short_date">Aug 27, 2021</span></span>
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47m
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S1 Ep112: The A2Z of B2B Marketing Part 12:  L is for Lead Generation
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Today we continue our A-Z of Business Marketing.  We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached L.  L stands for Lead Generation.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Digital Marketing Strategist at Vodafone Business Simon Jones, Head of Marketing at Addleshaw G...
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<span class="numeric-tabular d-sm-none">
46m
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<span><span class="js-time" data-epochtime="1629475200" data-format="short_date">Aug 20, 2021</span></span>
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46m
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<a class="text-decoration-none" href="/posts/7923592-episode-111-clarity-from-chaos"><div class="Episode-list-grid card-body pan">
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S1 Ep111: Episode 111: Clarity from Chaos
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COVID-19 has wreaked chaos across marketing plans and marketers’ careers over the last twelve months.  But there’s a clear path out of this chaos if we learn from the experiences of the CEOs and CMOs around us.  B2B Marketer Dave Stevens talks to Geraint Jones, Global Marketing Director of CLEAR about what that path is.  Plus Director of Session Media Ben Brown on great business marketing and A...
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34m
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<span><span class="js-time" data-epochtime="1628870400" data-format="short_date">Aug 13, 2021</span></span>
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34m
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<a class="text-decoration-none" href="/posts/7918104-search-and-you-shall-find"><div class="Episode-list-grid card-body pan">
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S1 Ep110: Search and You Shall Find
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Search Engine Optimisation is often associated with technical changes or content tweaks to your business’s website.  But what elements of SEO have the largest impact on business results and what elements are the most creative?  B2B Marketer Dave Stevens talks to Director of Session Media Ben Brown to find out. Plus Account Director at Born Agency shares a covid-proof brief, and Co-Founder of Pl...
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36m
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<span><span class="js-time" data-epochtime="1628265600" data-format="short_date">Aug 06, 2021</span></span>
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36m
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S1 Ep109: The A2Z of B2B Marketing Part 11: K is for KPIs
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached K. K stands for KPIs. B2B Marketer Dave Stevens hears from four experts on the topic today: Marketing Director at BusyLamp Lindsay Lovell, Chief Commercial Officer at HTEC Nick Eades, Director at BLW. Stud...
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<span class="numeric-tabular d-sm-none">
36m
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<span><span class="js-time" data-epochtime="1627653600" data-format="short_date">Jul 30, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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36m
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<a class="text-decoration-none" href="/posts/7907654-the-a2z-of-b2b-marketing-part-10-j-is-for-journey-mapping"><div class="Episode-list-grid card-body pan">
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S1 Ep108: The A2Z of B2B Marketing Part 10: J is for Journey Mapping
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached J. J stands for Journey Mapping. B2B Marketer Dave Stevens hears from five experts on the topic today: Innovation Director at Six Raymond O’ Sullivan, B2B marketing consultant Tom Rae, Chief

Customer Expe...
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<span class="numeric-tabular d-sm-none">
45m
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<span><span class="js-time" data-epochtime="1627048800" data-format="short_date">Jul 23, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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45m
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<a class="text-decoration-none" href="/posts/7904820-the-a2z-of-b2b-marketing-part-9-i-is-for-insights"><div class="Episode-list-grid card-body pan">
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S1 Ep107: The A2Z of B2B Marketing Part 9: I is for Insights
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached I. I stands for Insights. B2B Marketer Dave Stevens hears from four experts on the topic today: Director of Sales and Strategic Accounts at Strategic IC Fes Askari, Marketing Manager at Upskill Digital Don...
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<span class="numeric-tabular d-sm-none">
38m
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<span><span class="js-time" data-epochtime="1626444000" data-format="short_date">Jul 16, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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38m
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<a class="text-decoration-none" href="/posts/7898697-the-a2z-of-b2b-marketing-part-8-h-is-for-growth-hacking"><div class="Episode-list-grid card-body pan">
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S1 Ep106: The A2Z of B2B Marketing Part 8: H is for Growth Hacking
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached H. H stands for Growth Hacking. B2B Marketer Dave Stevens hears from four experts on the topic today: Marketing Director and Head of Growth Tribe at PortSwigger Web Security Ross Chapman, Head of Strategy ...
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<span class="numeric-tabular d-sm-none">
46m
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&bull;
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<span><span class="js-time" data-epochtime="1625839200" data-format="short_date">Jul 09, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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46m
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<a class="text-decoration-none" href="/posts/7894739-the-a2z-of-b2b-marketing-part-7-g-is-for-demand-generation"><div class="Episode-list-grid card-body pan">
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S1 Ep105: The A2Z of B2B Marketing Part 7: G is for Demand Generation
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached G. G stands for Demand Generation. B2B Marketer Dave Stevens hears from four experts on the topic today: Business Development Manager at Sharper B2B Marketing Michael Brazier, Chief Marketing Officer at Fu...
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<span class="numeric-tabular d-sm-none">
57m
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<span><span class="js-time" data-epochtime="1625234400" data-format="short_date">Jul 02, 2021</span></span>
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57m
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S1 Ep104: The A2Z of B2B Marketing Part 6: F is for Function
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached F. F stands for Function. B2B Marketer Dave Stevens hears from four experts on the topic today:Head of Marketing and Communications at Bird &amp; Bird Hayley Brooksbank, Director at Sales Process Engineering P...
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22m
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<span><span class="js-time" data-epochtime="1624629600" data-format="short_date">Jun 25, 2021</span></span>
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22m
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S1 Ep103: The A2Z of B2B Marketing Part 5: E is for Engagement
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached E. E stands for Engagement. B2B Marketer Dave Stevens hears from five experts on the topic today: Marketing Strategist at Action Rocket Rebecca Highfield, Director of Brand and Creative at Wood Mackenzie H...
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43m
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<span><span class="js-time" data-epochtime="1624024800" data-format="short_date">Jun 18, 2021</span></span>
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43m
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<a class="text-decoration-none" href="/posts/7882636-the-a2z-of-b2b-marketing-part-4-d-is-for-digital"><div class="Episode-list-grid card-body pan">
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S1 Ep102: The A2Z of B2B Marketing Part 4: D is for Digital
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached D. D stands for Digital. B2B Marketer Dave Stevens hears from five experts on the topic today: Head of Marketing for BT Business Lisa Daniels, CEO and Founder of Omobono Ben Dansie, General Manager at Lead...
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53m
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<span><span class="js-time" data-epochtime="1623420000" data-format="short_date">Jun 11, 2021</span></span>
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53m
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S1 Ep101: The A2Z of B2B Marketing Part 3:  C is for Content
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing.  We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached C.  C stands for Content.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Managing Director of Considered Content Jay Ball, Head of Enterprise Marketing and Content at BT Harriet...
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29m
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<span><span class="js-time" data-epochtime="1622815200" data-format="short_date">Jun 04, 2021</span></span>
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29m
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<a class="text-decoration-none" href="/posts/7872664-the-a2z-of-b2b-marketing-part-2-b-is-for-brand"><div class="Episode-list-grid card-body pan">
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S1 Ep100: The A2Z of B2B Marketing Part 2: B is for Brand
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Today we continue our A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached B. B stands for Brand. B2B Marketer Dave Stevens hears from four experts on the topic today: Head of Strategic Customer Marketing at O2 Mark Larwood, Senior Marketing Manager at Fiat Chrysler Jason Fitzger...
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37m
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<span><span class="js-time" data-epochtime="1622210400" data-format="short_date">May 28, 2021</span></span>
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37m
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S1 Ep99: The A2Z of B2B Marketing Part 1: A is for ABM
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Today something a little different as we embark on an A-Z of Business Marketing. We&#39;re looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we start with A. A stands for Account-Based Marketing. B2B Marketer Dave Stevens hears from four experts on the topic today: ABM specialist and trainer Robert Norum, Global Head of Accoun...
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<span class="numeric-tabular d-sm-none">
39m
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<span><span class="js-time" data-epochtime="1621605600" data-format="short_date">May 21, 2021</span></span>
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39m
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<a class="text-decoration-none" href="/posts/7861966-the-master-plan"><div class="Episode-list-grid card-body pan">
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S1 Ep98: The Master-Plan
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The Master-Plan Agile marketing is said to be the future – a discipline that challenges the need for a plan. B2B Marketer Dave Stevens asks marketing consultant Doug Marshall to help us navigate the debate between long-term planning and agile. Plus co-host of The Product Group Asomi Ithia talks about the marketing skills we need, and Founder and Managing Director of Grist Andrew Rogerson discus...
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30m
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<span><span class="js-time" data-epochtime="1621000800" data-format="short_date">May 14, 2021</span></span>
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30m
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<a class="text-decoration-none" href="/posts/7854417-with-a-little-understanding"><div class="Episode-list-grid card-body pan">
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S1 Ep97: With a Little Understanding
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There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and product management. Business Marketer Dave Stevens speaks with Asomi Ithia, senior product professional, author, mentor, and co-host of the Product Group. Plus Clients and M...
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28m
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<span><span class="js-time" data-epochtime="1620396000" data-format="short_date">May 07, 2021</span></span>
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28m
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<a class="text-decoration-none" href="/posts/7849182-taking-sides"><div class="Episode-list-grid card-body pan">
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S1 Ep96: Taking Sides
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We’re living in interesting times and there’s a growing trend for marketers to comment on them. Brands are vying with each other to support Black Lives Matter, Immigration, Carbon Zero, and so on. But should they be? B2B Marketer Dave Stevens is joined by Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK. Plus Managing Director of Green Target Global Group Dafina Grapci...
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31m
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<span><span class="js-time" data-epochtime="1619791200" data-format="short_date">Apr 30, 2021</span></span>
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31m
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<a class="text-decoration-none" href="/posts/7849181-under-the-skin"><div class="Episode-list-grid card-body pan">
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S1 Ep95: Under the Skin
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Even the best campaigns and landing pages won’t yield the results you’re after if you’re not targeting the right audiences.  Business marketer Dave Stevens talks to Faye Thomassen, Head of Marketing at Mediahawk.  Plus Head of Brand and PR and Content Marketing at LexisNexis UK Matthew Leopold on vanity metrics and WoolfHodson’s Caroline Hodson on some great business marketing.
</div>
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31m
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<span><span class="js-time" data-epochtime="1619186400" data-format="short_date">Apr 23, 2021</span></span>
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31m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7838083-on-target"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep94: On Target
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
“If your value proposition is not customer-centric, you’re affecting your conversion rate immediately.” Business marketer Dave Stevens speaks to marketing consultant Kate Denham about targeting. Plus CEO and Founder of Adaptomy Will Wright on getting marketing heard in the boardroom, senior strategic marketer Alex Brayshaw on change in business marketing, and Head of Marketing at Mediahawk Faye...
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<span class="numeric-tabular d-sm-none">
35m
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<span><span class="js-time" data-epochtime="1618581600" data-format="short_date">Apr 16, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
35m
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<a class="text-decoration-none" href="/posts/7838080-inside-story"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep93: Inside Story
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
For a discipline that is so focused on great communication, business marketers can be very poor at an internal focus. B2B marketer Dave Stevens meets Associate Director at BPE Search Rowan Fisk talks about using LinkedIn for recruitment, Managing Director at Green Target Global Group Dafina Grapci-Penney mixes politics and marketing, and marketing consultant Kate Denham celebrates some great bu...
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<span class="numeric-tabular d-sm-none">
23m
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<span><span class="js-time" data-epochtime="1617976800" data-format="short_date">Apr 09, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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23m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7828497-into-the-mind-of-the-recruiter"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep92: Into the Mind of the Recruiter
</h5>
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The business recruitment market is a tough one at present, so let’s get ourselves the views of a recruitment specialist. Business Marketer Dave Stevens is joined by Rowan Fisk, Associate Director of BPE search. Meanwhile Head of Strategy and Content at LesniakSwann Matthew Hicks brings some emotion to business marketing, Account Director at Agent 3 Kate Bodie tells us about her business marketi...
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43m
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<span><span class="js-time" data-epochtime="1617372000" data-format="short_date">Apr 02, 2021</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
43m
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<hr class="mvn mhs text-black-50 opacity-25">
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<a class="text-decoration-none" href="/posts/7822589-code-breaking"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep91: Code- Breaking
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
No Code is booming right now. But what does that mean for business marketers? Business Marketer Dave Stevens is joined to talk about No Code by technology marketing consultant Emma Westley. Meanwhile Account Director at Agent 3 Kate Bodie talks Alchemy in Business Marketing, Founder of Adaptomy Will Wright tells us about his career journey, and Head of Strategy and Content at LesniakSwann Matth...
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35m
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<span><span class="js-time" data-epochtime="1616770800" data-format="short_date">Mar 26, 2021</span></span>
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35m
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<a class="text-decoration-none" href="/posts/7818307-the-right-stuff"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep90: The Right Stuff
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Building yourself a career in Business Marketing can be tough particularly in light of the covid crisis.  B2B Marketer Dave Stevens is joined by Johan Haeger, Sales and Marketing at Cinode, for some advice on surviving and thriving in a difficult environment. 

Plus Senior Strategist at Six Nicky Lloyd talks about brand authenticity; business coach Jennifer Hough shares a key requirement in mar...
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32m
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<span><span class="js-time" data-epochtime="1616166000" data-format="short_date">Mar 19, 2021</span></span>
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32m
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<a class="text-decoration-none" href="/posts/7816295-everybody-needs-good-neighbours"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep89: Everybody Needs Good Neighbours
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and sales processes and systems. B2B Marketer Dave Stevens is joined by Director at Sales Process Engineering, Patrick Rea to correct that. 

Plus Head of Online at PwC, Nick Ma...
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46m
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<span><span class="js-time" data-epochtime="1615561200" data-format="short_date">Mar 12, 2021</span></span>
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46m
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<a class="text-decoration-none" href="/posts/7812013-strange-new-worlds"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep88: Strange New Worlds
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
The pace of tech change in the profession of business marketing is growing ever faster. There are more and more technologies that business marketers are employing to do their work. B2B Marketer Dave Stevens is joined by strategic marketer Alex Brayshaw to look at some of it. 

Plus Group Marketing Director of OpenPayd, Adam Trainis talks about brand differentiation; Head of Online at PwC, Nick ...
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41m
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<span><span class="js-time" data-epochtime="1614956400" data-format="short_date">Mar 05, 2021</span></span>
</div>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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41m
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<a class="text-decoration-none" href="/posts/7805991-under-the-influence"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep87: Under the Influence
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In times of risk adversity, influencer marketing can play a greater role than ever. B2B Marketer Dave Stevens isjoined by Andrew Last, Managing Director at Harvard.  

Plus business coach Jennifer Hough talks about support for business marketers; Senior Strategist at Six, Nicky Lloyd shares a key lesson she took on her marketing journey; and Sales and Marketing at Cinode, Johan Haeger celebrate...
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37m
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&bull;
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<span><span class="js-time" data-epochtime="1614351600" data-format="short_date">Feb 26, 2021</span></span>
</div>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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37m
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<a class="text-decoration-none" href="/posts/7797369-marketing-complexity"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep86: Marketing Complexity
</h5>
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The thing about Business Marketing is that you’re not promoting soap. Soap is a simple product. It’s easy to understand. Everyone know what it does, its benefits, and how to use it. In business marketing, you’re often promoting complex product and services. Joining B2B Marketer Dave Stevens to discuss how to market complexity is freelance marketing consultant Ayo Abbas.
 Plus CMO of Deloitte, A...
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39m
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&bull;
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<span><span class="js-time" data-epochtime="1613746800" data-format="short_date">Feb 19, 2021</span></span>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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39m
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<a class="text-decoration-none" href="/posts/7796826-the-x-factor"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep85: The X Factor
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Building yourself a career in Business Marketing can be tough particularly in the light of the covid crisis. Business marketer Dave Stevens talks to Annabel Rake, CMO of Deloitte, for some advice on surviving and thriving in a difficult environment. 

Plus Managing Partner of DMA Partners, Philip Martin talks about copy-writing; Freelance Marketing Consultant, Ayo Abbas shares a key lesson she ...
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<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
37m
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&bull;
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<span><span class="js-time" data-epochtime="1613142000" data-format="short_date">Feb 12, 2021</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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37m
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7787699-but-what-s-it-for"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep84: But what’s it for?
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
If you can’t measure it, you can’t improve it. But so much Business Marketing goes unmeasured. B2B Marketer Dave Stevens talks measurement with Helen Tonetti, Digital and Social Media Advisor at Make Digital Work.
 Plus Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald talks about digital advertising; Senior Global Marketing Director at S&amp;P Global Market Inte...
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<span class="numeric-tabular d-sm-none">
33m
</span>
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&bull;
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<span><span class="js-time" data-epochtime="1612537200" data-format="short_date">Feb 05, 2021</span></span>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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33m
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<a class="text-decoration-none" href="/posts/7782096-should-i-stay-or-should-i-go"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep83: Should I Stay or Should I Go?
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
It used to be said that retention marketing was critical as the most cost effective means of making sales. In recent years though the work of Byron Sharp among others has blown that theory out of the water. So what is the role of retention marketing in business today? B2B Marketer Dave Stevens talks to Senior Global Marketing Director at S&amp;P Global Market Intelligence Amie Stankiste to find out...
</div>
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<span class="numeric-tabular d-sm-none">
43m
</span>
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&bull;
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<span><span class="js-time" data-epochtime="1611932400" data-format="short_date">Jan 29, 2021</span></span>
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43m
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<a class="text-decoration-none" href="/posts/7775988-branding-for-the-future"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep82: Branding for the Future
</h5>
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We all know that today’s globalised ecosystem is becoming increasingly competitive, and success depends on the quality and effectiveness of market led strategic planning. On paper the challenge is simple: identify your target customers and build them an offer that delivers a competitive advantage. But transforming product-facing, financially-driven strategies into effective market led approache...
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<span class="numeric-tabular d-sm-none">
37m
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<span><span class="js-time" data-epochtime="1611327600" data-format="short_date">Jan 22, 2021</span></span>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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37m
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<hr class="mvn mhs text-black-50 opacity-25">
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<a class="text-decoration-none" href="/posts/7771115-alchemy"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep81: Alchemy
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Business Marketer Dave Stevens talks to a legend in marketing circles in a wide- ranging interview. Rory Sutherland is the Vice Chairman of Ogilvy in the UK and co-founder of that business’s behavioural science practice. He has variously been President of the IPA, Chair of Judges for the Direct Jury at Cannes, and speaker at TED Global. He is the author of two books The Wiki Man and Alchemy: th...
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<span class="numeric-tabular d-sm-none">
46m
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<span><span class="js-time" data-epochtime="1610722800" data-format="short_date">Jan 15, 2021</span></span>
</div>
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46m
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<a class="text-decoration-none" href="/posts/7756310-sense-and-sensibility"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep80: Sense and Sensibility
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
The future of the UK is diverse. 57% of first degrees are obtained by women. 25% of primary and secondary school children are BAME. 50% of all adults will be over 50 by 2030. But business is not diverse today and business marketing has a role to play in fixing that. B2B Marketer Dave Stevens talks to .
 Plus Founder of WoolfHodson Caroline Hodson on employee engagement; author of the Age of Inf...
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<span class="numeric-tabular d-sm-none">
28m
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<span><span class="js-time" data-epochtime="1610118000" data-format="short_date">Jan 08, 2021</span></span>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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28m
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<hr class="mvn mhs text-black-50 opacity-25">
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<a class="text-decoration-none" href="/posts/7748042-persuasion"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep79: Persuasion
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Influencer marketing has changed. Social media has democratised authority and influence and information is created and consumed differently. Business marketer Dave Stevens talks to Neal Schaffer, author of The Age of Influence. 

Plus Alisha Lyndon, CEO of MomentumABM, on growth marketing; Paul Cash, Founder of Rooster Punk, on his B2B marketing journey, and Perrine Farque, Founder of Inspired-...
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39m
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<span><span class="js-time" data-epochtime="1609513200" data-format="short_date">Jan 01, 2021</span></span>
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39m
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<a class="text-decoration-none" href="/posts/7748041-a-new-beginning"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep78: A New Beginning
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
New Year is a time for taking stock and re-thinking what we do and how we do it. And this year the Covid global crisis reinforces that still more. I’m joined by the B2B Marketer Dave Stevens talks to Founder of Rooster Punk Paul Cash, who has been reflecting on the future of Business Marketing at this time.
 Plus CEO of GeniusWorks Peter Fisk reframes Business Marketing; Founder of WoolfHodson ...
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39m
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<span><span class="js-time" data-epochtime="1608908400" data-format="short_date">Dec 25, 2020</span></span>
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39m
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S1 Ep77: Growing Pains
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What is your customer buying experience? How can you influence it? And what’s the practical experience of those people who have achieved success in practically applying these techniques? Business marketer Dave Stevens is joined by Lindsay Lovell, Marketing Director at BusyLamp to talk about growth marketing.
 Plus Founder of Sea Level Marketing Consultancy Sarah Sutton talks about marketing cam...
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37m
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<span><span class="js-time" data-epochtime="1608303600" data-format="short_date">Dec 18, 2020</span></span>
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37m
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<a class="text-decoration-none" href="/posts/7745330-when-good-neighbours-become-good-friends-the-covid-19"><div class="Episode-list-grid card-body pan">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep76: When Good Neighbours Become Good Friends The covid-19
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
crisis has put a greater pressure on businesses to generate demand and leads and that in turn puts a sharp focus on the relationship between the two teams in an organisation that make this happen: Sales and Marketing. Business Marketer Dave Stevens is joined by Samantha Bentley, Campaign leader for Customer Experience at IBM to talk about sales enablement. Plus Marketing Manager at Upskill Digi...
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36m
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<span><span class="js-time" data-epochtime="1607698800" data-format="short_date">Dec 11, 2020</span></span>
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36m
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<div class="l-flex align-items-baseline gap-2 gap-md-3">
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep75: Sleep is for Tortoises
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A rebranding or brand refresh exercise can take a long time, which can be a problem in the Business Marketing space when your product and market areconstantlyevolving. BusinessMarketerDaveStevenstalkstoGwen Lafage, General Manager of Skona Europe, who claims to have the solution. Plus B2B Marketer Simon Leadbetter talks about marketing as an investment, Sam Bentley shares a key lesson she took ...
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34m
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<span><span class="js-time" data-epochtime="1607094000" data-format="short_date">Dec 04, 2020</span></span>
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34m
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S1 Ep74: Only Connect 
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Business marketing is not an island. And it can be difficult to be effective if marketers don’t align their plans with comms, BD, and sales specialists. B2B Marketer Dave Stevens talks to Leor Franks, CMO of Augusta Ventures, about marketing alignment.

Plus Chief Marketing Officer of Capita Antonia Wade on branding. Alice ter Haar shares a key lesson she took on the journey to being Founder of...
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48m
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<span><span class="js-time" data-epochtime="1606489200" data-format="short_date">Nov 27, 2020</span></span>
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48m
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