S1 Ep73: Show and Tell on Digital Transformation, Indirect Channels, Video Marketing, and ABM
How business marketers deal with change.  B2B marketer Dave Stevens talks to Fladgate’s Ash Coleman-Smith, Planisware’s Samantha Moses, Purechannel’s Glenn Robertson, Impress Video’s Gurmit Samra, and Pegasystems’ Mathew Kent.
1hr 2m Nov 25, 2020
1hr 2m
S1 Ep72: Marketing Distractions
Business Marketers are sometimes accused of focusing on communication tactics rather than business strategy – an accusation that is used to justify why marketers rarely have a seat at the Board Room table. Co-Founder of Stack for Business Alexandra Kent tells Business Marketing Club Chair Dave Stevens where we should be focusing. Plus Nadine Leighton, Head of Marketing for EMEA and APAC at Lexi...
41m Nov 20, 2020
41m
S1 Ep71: Feeding the Content Monster
Good content is said to be the key to effective business marketing. But in a world in which we use more and more channels that are hungry for content, how do we maintain the quality of what we produce? B2B Marketer Dave Stevens talks to Jay Ball, Managing Director at Prolific  Plus Helen McKenzie, Brand and Campaigns Marketing Manager at S&P Global Platts, on good marketing campaigns.  Badass ...
44m Nov 13, 2020
44m
S1 Ep70: The Podcast Podcast
Time to go a bit meta now! An increasingly popular way to deliver Business Marketing to your target audience is through podcasting. B2B Marketer Dave Stevens talks to Cheryl King, Managing Director of Markettiers, and to Russell Goldsmith, Founder of Audere Communications, about B2B podcasts. Plus Antonia Wade shares a key lesson she took on the journey to being Chief Marketing Officer of Capi...
46m Nov 06, 2020
46m
S1 Ep69: Show and Tell: Agencies, Comms, Diversity, and Collaboration
A new series about how business marketers are dealing with change.  In this episode, B2B marketer Alex Brayshaw hears from VirtualStock's Tim Ferguson, Grape's Daria Partas, Omobono's Fran Brosan, and Panasonic Business Europe's Rachel Hinde-Harris.
59m Nov 05, 2020
59m
S1 Ep68: Getting Real
Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Rebecca Highfield, Marketing Manager at Action Rocket, to discuss.  Plus consultant U...
40m Oct 30, 2020
40m
S1 Ep67: Show and Tell Webinar
A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from Inspired Human's Perrine Farque, OpenJaw Technologies" Coline Lewis, Opportunitas's Robert Norum, and LeadFamly's Richard Robinson.
1hr 6m Oct 29, 2020
1hr 6m
S1 Ep66: A Leader’s Lament for Business Branding
Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Strategy Consultant Uri Baruchin to discuss.  Plus Lisa Daniels, Head of Marketing at...
38m Oct 23, 2020
38m
S1 Ep65: Going Native
If you’re managing B2B marketing across countries, the temptation is to centralise and cut costs. But that risks reducing the connection with your customers who may operate with different languages, cultures, and traditions. Business Marketing Club Chair Dave Stevens speaks to Head of EMEA Marketing at Crown Worldwide Group Oyinda Bishi to tell us where to place ourselves on the scale between c...
33m Oct 16, 2020
33m
S1 Ep64: A Business view of Sustainability
Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change. If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part? Business Marketing Club Chair Dave Stevens asks Global Sustainability Marketing Lead at PwC Sarah Watts for her experience and advice.  Adobe Executive Creat...
36m Oct 09, 2020
36m
S1 Ep63: I Love it When a Plan Comes Together
Business Marketing Club Chair Dave Stevens interviews a legend in marketing circles. Malcolm McDonald is Emeritus Professor of Cranfield University School of Management. Formerly marketing and sales director of Canada Dry. Now a professor at six of the UK’s top business schools and chairman of four companies. His “Marketing Plans” book should be the most regularly thumbed tome in any marketing ...
54m Oct 02, 2020
54m
S1 Ep62: Show and Tell Webinar: Cycle Time to Value, Personalisation in B2B and A Thriving Mindset for Challenging Times.
A new series about how business marketers are dealing with change. In this episode, the Thames Valley community take over Show & Tell to launch The Business Marketing Club's NEW branch. Hosts Jason Neale, Gareth Case and Ruth Clarke are joined by Data Value Creation Ltd's Matthew Small, Webeo's Kirsty Dawe and Leadership & Career Coach Carly Ferguson.
50m Sep 30, 2020
50m
S1 Ep61: Talkin’ ‘Bout My Lead Generation
We are today marketing in a downturn. And when marketing in a downturn, attention necessarily focuses on lead generation. So what techniques work best for driving acquisition in a recession? B2B Marketer Dave Stevens talks to Helen Kensett, founder of CogniClick and author of the book “Sales Mind”.  Plus Heather Heefner, Principal at Dart Studio, explains how to manage communications in a crisi...
33m Sep 25, 2020
33m
S1 Ep60: Because You’re Different
Differentiate or sell cheap has been the mantra in Business Marketing for a long time now. But is it really true? The academic press is increasingly challenging whether or not it’s really possible for any business to be unique. Business marketer Dave Stevens talks to Head of the Financial Services practice at CLEAR John Riley about differentiation in B2B Marketing.  Meanwhile, Stephanie Clarke,...
45m Sep 18, 2020
45m
S1 Ep59: Show and Tell Webinar 4: Brand Purpose, PR Activism, and Sponsorship
A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from PwC's Stefan Doering, global marketing leader Sumeet Vermani, Greentarget Global Group's Dafina Grapci-Penney, and LexisNexis UK's Matthew Leopold.
48m Sep 17, 2020
48m
S1 Ep58: You Are Your Business
Mobilising your workforce to promote your organisation is a risk. Mistakes happen. So how to avoid them? What is best practice employee advocacy? B2BMarketerDaveStevenstalkstoSarahGoodall,Founderof Tribal Impact about how to address the challenge.  Heather Heefner, Principal at Dart Studio, shares some story-telling best practice.  And Head of Marketing at the UK Deals Practice of PwC David Nel...
50m Sep 11, 2020
50m
S1 Ep57: Search Party
SEO is different in the B2B world to that in B2C. Conversion is lower, keywords have lower volumes, and branding is everywhere. Business Marketing Club Chair Dave Stevens speaks to John Watton, VP of Marketing at Yext to tell us more. Dominic Hawes, Group CEO of Selbey Anderson, and Fran Brosan, Chair and Co- Founder of Omobono, propound some lessons we can take from the covid crisis. And Colin...
45m Sep 04, 2020
45m
S1 Ep56: Show and Tell Webinar 3: Helping Sales
A new series about how business marketers are dealing with change.  In the second episode, B2B marketer Alex Brayshaw hears from Strategic IC's Fes Askari, Bird & Bird's Hayley Brooksbank, Seen & Read's Scott McLean, and L&T Technology Services's Utkarsh Srivistav.
57m Sep 03, 2020
57m
S1 Ep55: Starting Over
B2B marketing is no different to every other profession. It’d been changed by the COVID-19 crisis. B2B marketers have lost work, projects, and livelihoods as a result of their businesses quite understandably needing to cut costs and rein in debt. For some that has led to unexpected redundancy from their work. If that’s happened, it can be a traumatic and stressful experience and difficult to ha...
55m Aug 28, 2020
55m
S1 Ep54: B2B Marketing on a Shoestring
Newly founded small businesses must often operate on a shoestring budget when it comes to marketing. But there are lots of great ways of getting word out without breaking the bank. Business Marketing Club Chair Dave Stevens asks Charlie Whyman, B2B Business Development Consultant and LinkedIn Trainer, to explore some of these methods. And Dominic Hawes, Group CEO of Selbey Anderson, explains ho...
39m Aug 21, 2020
39m
S1 Ep53: Show and Tell Webinar 2: Customer Experiences, New Futures, and Fairy Tales
A new series about how business marketers are dealing with change.  In the second episode, B2B marketer Laura Hughes hears from IBM's Samantha Bentley, O2 (Telefonica UK)'s Zoe Hominick, product consultant Asomi Ithia, and Sharper B2B Marketing's Russ Powell.
53m Aug 20, 2020
53m
S1 Ep52: Like.Share.Follow.
Social media platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, and TikTok have become part of many people’s everyday life. Back in April, Warwick Business School surveyed B2B social media use and they’ve just collated their results. B2B Marketer Dave Stevens talks to Marketing Consultant Luan Wise about the findings.  Plus Head of Business and Industry Marketing at ...
44m Aug 14, 2020
44m
S1 Ep51: Content with Your Content?
You’re only as good as your marketing content because it’s your content that needs to balance a consumer’s intent with the objectives of your business. But how to get that balance right? B2B marketer Dave Stevens talks to Aly Richards, CEO of Odyssiant, and Jonathan Cann, Global CRM Director at Namecheap, about really sweating your content.  Head of Business and Industry Marketing at Panasonic...
44m Aug 07, 2020
44m
S1 Ep50: Show and Tell Webinar Episode 1: Demand Gen, Agencies, Insights, and Social
A new series about how business marketers are dealing with change.  In the first episode, B2B marketer Dave Stevens hears from HRS Group's Louis Fernandes, Ingenuity's Chris Kemp, RedFox Research's Angela Richmond, and digital consultant Beth Lloyd-Wright.
59m Aug 06, 2020
59m
S1 Ep49: The Intent
Intent data can be very useful for B2B marketers in the ongoing quest for customer insight. But what is it, how do you deploy it, and how do you deploy it well? B2B Marketer Dave Stevens talks to Marco Perotti and to Louis Fernandes, MD of HRS Group for Northern Europe about techniques for being insightful with intent.  CEO of Odyssiant, Aly Richards shares some great B2B marketing examples an...
43m Jul 31, 2020
43m
S1 Ep48: Webinar Week 20: How the Coronavirus Crisis Affects Business Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from LinkedIn's Grace MacDonald, Addleshaw Goddard's Brian Macreadie, Tribe Communications' Karen Williams, and Women in Tech's Nim Haas.
1hr 1m Jul 30, 2020
1hr 1m
S1 Ep47: #SocialMediaInB2B
Social media is no longer the new kid on the marketing block.  LinkedIn launched in 2003 and Instagram in 2010. Business Marketing Club Chair Dave Stevens asks freelance B2B Social Media Specialist Beth Lloyd, Oliver Matejka (B2B Copywriter at Unmind), and Sara Fernandez (Marketing and Communications Manager at Hitachi Vantara) about the place of social media in the marketing mix today. Scott ...
50m Jul 24, 2020
50m
S1 Ep46: Webinar Week 19: How the Coronavirus Crisis Affects Business Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Centrica Business Solutions's Nic Midegs, WoolfHodson's Caroline Hodson, and Unmind's Oliver Matejka, and Make Digital Work's Helen Tonetti.
1hr 1m Jul 23, 2020
1hr 1m
S1 Ep45: Super-size me! The Role of Mass Marketing
In a time of hyper-personalisation in B2B marketing, is there still a role for mass marketing? Business Marketing Club Chair Dave Stevens takes the views of Brian Macreadie (Head of Marketing at Addleshaw Goddard), Helen Brougham (Marketing Operations Manager at Telefonica O2), and Nic Midegs (Senior Product Marketing Manager at Centrica Business Solutions). Rob Skinner shares a key lesson she...
50m Jul 17, 2020
50m
S1 Ep44: Webinar Week 18: How the Coronavirus Crisis Affects Business Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from global thought leader, bestselling author and inspiring speaker GeniusWorks' Peter Fisk.
39m Jul 16, 2020
39m
S1 Ep43: Mental Health and B2B Marketing
16 million people in the UK – that’s one on four adults –experience a mental illness at some point each year ranging from anxiety and depression to alcohol dependence, substance misuse and psychosis.  As B2B marketers therefore we all have a responsibility when it comes to mental illness. Business Marketing Club Chair Dave Stevens talks to Rachel Egan (Senior Marketing Officer at Mind) and to O...
33m Jul 10, 2020
33m
S1 Ep42: An Inconvenient Truth: B2B Marketing and Sustainability
Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change.  If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part?  Business Marketing Club Chair Dave Stevens talks to Senior Product Marketing Manager at Centrica Business Solutions Nic Midegs and Marketing Director at Car...
42m Jul 03, 2020
42m
S1 Ep41: Webinar Week 16: How the Coronavirus Crisis Affects Business Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Sarah Donnelly (Marketing and Communications Director at Blick Rothenberg), from Marco Perotti (Founder of Media Effect), from Lorraine Emmett (Managing Director of Emmett & Chu...
1hr 1m Jul 02, 2020
1hr 1m
S1 Ep40: Building the A-Team in B2B Marketing
Getting on in Business Marketing means looking after your team and yourself.  How should you go about building a great marketing team, recruit it, and retain it? And how should you go about getting your next post?  Business Marketing Club Chair Dave Stevens talks to B2B marketers Rachel Egan (Senior Marketing Officer at Mind) and Nim Haas (UK Advisory Board Member for Women in Tech), and to rep...
59m Jun 26, 2020
59m
S1 Ep39: Webinar Week 15: How the Coronavirus Crisis Affects Business Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Antonia Wade (CMO of Capita), from Edel Walsh (Commercial Marketing Manager at McAfee), from Charlie Nicholson (Head of Planning at Really B2B), and from Teresa Allan (Founder o...
1hr 1m Jun 25, 2020
1hr 1m
S1 Ep38: Great B2B Marketing Agency / Client Relations
The client-agency relationship in Business Marketing can be critical to the success or failure of a project, department, or business.  It’s a relationship that both parties have to invest in.  So how to get it right?  I speak to Antonia Wade, CMO of Capita and to Susie Clark, MD of Omobono who have contributed to a code of conduct for clients and agencies to live by; to Claire Lamb (Director of...
58m Jun 19, 2020
58m
S1 Ep37: How to Develop Financially Quantified Value Propositions
Join Emeritus Professor of Cranfield University School of Management Malcolm McDonald to hear about how to develop financially quantified value propositions that capture the attention of their customers.  Malcolm is formerly Marketing and Sales Director of Canada Dry and now a Professor at six of the UK's top Business Schools and Chairman of four companies. According to McKinsey and our own re...
58m Jun 18, 2020
58m
S1 Ep36: Great B2B Marketing Agency / Client Relations
The client-agency relationship in B2B marketing can be critical to the success or failure of a project, department, or business.  It’s a relationship that both parties have to invest in.  So how to get it right?  Business Marketing Club Chair Dave Stevens speaks to Teresa Allan, Founding Partner of the Magnus Club who has created a code of conduct for clients and agencies to live by; to Jon Lon...
1hr Jun 12, 2020
1hr
S1 Ep35: Do Customers Know What They Want?
B2B marketing starts with the customer but understanding the customer need can be difficult particularly when the product or service or technology is not yet on the market.  Business Marketing Club Chair Dave Stevens asks Gayle Cogswell (Business Consultant at 5200), Michael Williamson (CEO of Loyalty AI), and Lucy Stewart (Head of Client Services at Censuswide) for their tips on customer under...
48m Jun 05, 2020
48m
S1 Ep34: Webinar Week 12: How the Coronavirus Crisis Affects B2B Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Rachael Evans (Co-Founder of Stack for Business), from Leor Franks (CMO of legal services firm Augusta Ventures), from Nadine Leighton (Head of Marketing EMEA and APAC at LexisN...
59m Jun 04, 2020
59m
S1 Ep33: The B2B Marketing Book Club
Time to celebrate the really transformational:  the content that we’ve read, seen, or heard that has really changed the way we think and do our day-to-day B2B marketing work. Business Marketing Club Chair Dave Stevens asks Nick Mason (CEO and Founder of Turtl), B2B Marketing Consultant Holly Gage, Richard Thomson (Managing Director of Kaptcha), Jane Lucken (Marketing Director of Carbon Intellig...
39m May 29, 2020
39m
S1 Ep32: Webinar Week 11: How the Coronavirus Crisis Affects B2B Marketing
The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Fran Brosan (Chair and Co-Founder of creative and technology agency Omobono), from Helen McKenzie (Brand and Campaign Marketing manager at S&P Global), from Riaz Kanani (CEO of ...
1hr 2m May 28, 2020
1hr 2m
S1 Ep31: Action! B2B Marketing Goes to the Movies
The use of B2B video marketing is apparently on the rise.  According to the Aberdeen Group, 67% of businesses are now using video to create brand awareness, 60% to drive conversions, and 53% to nurture leads.  But what is the place of video in today’s marketing mix and how should your business use it? B2B Marketer Dave Stevens talks to Managing Director of Through the I Scott Jackson, to freela...
55m May 22, 2020
55m
S1 Ep30: Webinar Week 10: How the Coronavirus Crisis Affects B2B Marketing
B2B marketers from client-side, agency, and consultancy discuss how they are responding to the cover crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Lisa Daniels (Head of Enterprise Marketing at BT), from John Webb (Demand Generation MD at Dennis Publishing), from Charlie Whyman (B2B Marketing Consultant), and from Vernon Riley (Consultant with Smart Marketing Re...
1hr 1m May 21, 2020
1hr 1m
S1 Ep29: To X With Love – Your Personalised B2B Podcast
Dear Anonymous Prospective Podcast-Listener, We’ve got just the thing for you!  Personalisation is a key focus for B2B marketing in the new decade.  We’re told that just personalisation by name is not enough to be truly effective, that we should look to hyper-personalisation on our marketing, and that personalisation should extend through the sales funnel and into the customer lifecycle.  But w...
49m May 15, 2020
49m
S1 Ep28: Webinar Week 9: How the Coronavirus Crisis Affects B2B Marketing
B2B marketers from client-side, agency, and consultancy discuss how they are responding to the cover crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Adam Morgan (Executive Creative Director of Adobe), from Heather Heefner (Principal at Dart Studio), from Luan Wise (B2B Marketing Consultant), and from Mark Saxby (Consultant with Status Social).
59m May 14, 2020
59m
S1 Ep27: On Demand
Lead generation is so last year.  The name of the game in B2B Marketing today is proactive demand generation.  So how do you get started, scale, and apply technology to it?  B2B Marketer Dave Stevens talks to B2B marketing consultant Holly Gage and to Gareth Case, CMO of Redstor about techniques for being proactive in Demand Generation. Founder of ProduceUK, Catherine Borowski shares some great...
47m May 07, 2020
47m
S1 Ep26: Webinar Week 8: How the Coronavirus Crisis Affects B2B Marketing
B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Malcolm McDonald (Emeritus Professor of Cranfield School of Management), from Oyinda Bishi (Head of EMEA Marketing at Crown Worldwide Group, a logistics and supply chain business), from Andrew Ainsworth (Marketing Strategy Manager at Ci...
1hr 21m May 07, 2020
1hr 21m
S1 Ep25: Measurement of Content in B2B Marketing
Marketing is so focused on delivering content nowadays.  So it’s more important than ever that we’re able to measure the results of that focus. Business Marketing Club Chair Dave Stevens asks Mat Morrison, Head of Strategy at Digital Whiskey to share his experience. Santtu Kotilla (CMO of Leadoo) offers his advice on ABM and it’s not what you’d expect!  And Ben Perkins (Client and Markets Direc...
44m May 01, 2020
44m
S1 Ep24: Webinar Week 7: How the Coronavirus Crisis Affects B2B Marketing
B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Andrea Clatworthy (Head of EMEIA Account-Based Marketing at Fujitsu), from Chris Wilson (Managing partner of Earnest, an award-winning B2B creative agency based in London and New York), from Lauren Heaton (Head of Marketing for online t...
1hr 3m Apr 30, 2020
1hr 3m